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My audio interview for this post today is with Bernard Porter, who is the President and Founder of the PCG (Premier
Career Guidance). We had a great discussion about everything that goes into artist development, and why knowing certain things and developing certain skills can be vitally important to launch and sustain a truly successful career, while becoming a more well rounded and happy human being in the process! Bernard shared his insights honed by over 30 years of rich experience the music industry and as a forward thinking entrepreneur.
Subjects we covered include:
- Areas typically missing
in ‘artist development’ that can sabotage
the successful breaking of new artists - Traits in a singer that turn Bernard off; signalling that singer may not ever succeed in the music industry.
- Whether it is important for a singer to be a
songwriter. - The vital importance of an artist to be able to ‘own’ the stage with presence and performance skills.
- The difference vocal training can make to a recording and performing artist.
- The impact of persistence, dedication and even sacrifice required for the potential for the artist to succeed.
- Ways even those without a lot of financial means can still find the money,
heart, and effort to invest in training and preparing for a music career. - How PCG Artist Development works uniquely to grow artists in different dimensions, and what the byline of the company ‘the science of artist development’ means.
- The brand new arm of the company that is offering training to everyone, even those who can’t afford to enroll in the primary PCG program. (A little disclaimer… I am proud to be the author of PCG Online’s vocal coaching courses, in the company of other instructors I highly respect authoring courses which include songwriting, auditioning, music theory, live performance. )
Links mentioned in this podcast include:
- PCG Artist Development
- Tim McGraw’s video ‘Humble and Kind’
More on Bernard Porter and PCG Nashville:
Note: I provide vocal coaching services for many PCG clients.
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